Calvin Klein “One”. At the beginning this commercial is actually not very tough to understand but if you think about that topic more and more you want to know other parts of that commercial. So for example: I would like to know what the company "Calvin Klein" made thinking about creating a unisex perfume. It's definitely interesting to go away from men's and women's perfume to a unisex perfume. Another thing I would love to know about is why they tried to sell at that time. And why was it so successful at that time? It’s still one of the most best sold perfumes that have ever been produced. Something made the audience feel connected to that product. Something made them feel identify with that product. It must have been a huge market analysis that Calvin Klein did. Another question that would interest me is: How does that perfume smell? Does it fit with the message? The good thing about commercials is that they are just released for one purpose: Sell the product. They are just pretending to have a political or social message. Actually, by implying a message they just aim for an audience which is wanted by the company. What could be also interesting is the price that the product was sold for and other media which they used for selling this product. Why was it rereleased? In which countries has it been sold? The last question would be interesting because it goes with the question for the audience.
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